New research estimates that 14 million tonnes of microplastics reside on the ocean floor. The study was conducted in the Great Australian Bight, an open bay indented on Australia’s southern coast. Capturing the quantity of microplastics on the seafloor helps scientists better predict not only the distribution of microplastics, but also the impacts it may have.
How the Prevented Ocean Plastic guidelines work
- Working based on academic definitions for ocean bound plastic.
- Applying OceanCycle certification.
- Providing full traceability from coastline of collection, to final product on shelves.
- All plastic products with our stamp use a minimum of 30% Prevented Ocean Plastic, with many products over 50% inclusion.
- Substantial and real industry level recycling.