How does the Prevented Ocean Plastic programme work?

The Prevented Ocean Plastic programme is a global recycling initiative which helps tens of thousands of people around the world to earn their living, clean their coastlines and prevent ocean plastic.

Discarded plastic bottles are picked up by plastic collectors from areas at risk of ocean plastic pollution.

The bottles are then taken to local collection centres for payment.

Upon arrival the plastic bottles are sorted and then pressed for transport to plastic recycling factories.

At the factory, the plastic is washed, sanitised and processed into raw material flakes or pellets, all according to European and North American quality standards.

The recycled plastic has certified traceability from coastline collection until it becomes sustainable recycled packaging on your supermarket shelf.

Offering you a better plastic choice.