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Prevented Ocean Plastic stops 2.5 billion bottles from reaching the ocean

By February 8, 2024No Comments

In another major milestone for the Programme, Prevented Ocean Plastic™ has announced it has collected 2.5 billion plastic bottles from coastlines at risk of plastic pollution. Since the Prevented Ocean Plastic™ programme launched in late 2019, more than 50,000 tonnes of plastic have been prevented from reaching the ocean and recycled into high quality, fully traceable rPET.

Prevented Ocean Plastic™ collected its second billion bottles in less than half the time it took to collect the first billion, a direct result of its expansion of plastic recycling infrastructure worldwide. Since its inception in 2019, Prevented Ocean Plastic™ has been building infrastructure on coastlines that have historically lacked systems to deal with their plastic waste, increasing collection in areas most in need.

High quality sortation of just a handful of the 2.5 billion bottles prevented from reaching the water.

In June 2023, the organisation announced a new mission to expand these efforts and open 25 high-capacity plastic collection centres by 2025, focusing on the market’s need for responsible sourcing at collection and sortation.

The Programme is also operating with high profile partners as part of this mission. In July 2023 Prevented Ocean Plastic™ opened the first collection centre of its kind in the port city of Semarang, Indonesia, with support from the U.S. Agency for International Development (USAID). In October 2023 a centre in North Jakarta, Indonesia was opened as the result of an ongoing partnership with Singapore-based circular economy investment firm Circulate Capital, backed by the world’s largest fast moving consumer goods companies. The Programme’s repeatable and scalable model is dedicated to fostering a just transition toward responsible sourcing at the collection and sortation levels of the recycling industry.

As well as reducing the volume of plastic that enters our oceans, Prevented Ocean Plastic™ collection centres are built to rise to UNEP’s call to action to transform the plastics economy towards a circular model that is fair, just, and inclusive, in line with the 2030 Agenda for Sustainable Development. 

Raffi Schieir, Director of Prevented Ocean Plastic™, said:

“What sets the Prevented Ocean Plastic™ Programme apart is that we’re involved in the grassroots level build of collection centres that are fit for purpose, where every bottle can be counted, and every person counts. We’re taking a true step forward to fill the recycling market’s clear need for proper quality plastic collection and sortation with dignity. 

I am so impressed by the first collectors doing the important work to clean their coastal regions, and proud of our regional affiliates, and the team in our Research Centre in London working every day for positive change. Collecting 2.5 billion bottles in under five years is a symbol to the market of what is possible. This is a real-world example of how the much talked about just transition can work in practice.” 


About PREVENTED OCEAN PLASTIC™:
Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ was an official nominee for the 2023 Earthshot Prize, and counts Lidl, Sainsbury’s, Waitrose and Booths Supermarket as key partners, along with major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including fish, poultry, soft fruits, pet food, personal care, and home cleaning.