HighlightsPOP Updates

Prevented Ocean Plastic wins Sustainable Initiative of the Year 2020 with Lidl GB

By January 27, 2021February 8th, 2021No Comments

Congratulations to our partner Lidl GB for winning Retail Industry Awards ‘Sustainable Initiative of the Year 2020’ for the inclusion of Prevented Ocean Plastic™ packaging in their fish and poultry ranges.

We’re so proud of this achievement that celebrates our hard work with our partners: Lidl GB, Sharpak – Groupe Guillin, Copernus and OceanCycle. The Prevented Ocean Plastic programme offers a Better Plastic Choice to consumers, supports bottle collectors whilst ultimately helping to protect our ocean.

“We’re delighted to be working with Lidl GB, Sharpak and Group GUILLIN and to have this innovation recognised. The market leading POP programme is focused on stopping plastic reaching and polluting our oceans.

By realising the value of plastic bottles, we can improve our environment and support coastal communities providing a reliable income option. Plastic recycling is a rapidly growing industry and we’re proud to be working at the forefront, setting standards, and helping to create a closed loop plastic economy.”

Raffi Schieir, Director of Bantam Materials, the supplier of Prevented Ocean Plastic™

In 2020, Lidl GB was the first supermarket to launch packaging using Prevented Ocean Plastic in their own-label fish products. Following its success, Lidl grew their offering to include their poultry range as well. You can now buy both fish and poultry items with the Prevented Ocean Plastic™ mark at Lidl GB stores, find them at your local Lidl on your next visit.

Well done Lidl for leading the sustainability journey for UK supermarkets, offering sustainable packaging to consumers who care about the ocean and solving the plastic issue!

Together, for #ABetterPlasticChoice.