Moët Hennessy Louis Vuitton (LVMH) have chosen Prevented Ocean Plastic as a partner in producing their first eco-friendly wine.
The wine, a 2021 vintage rosé, hails from Château Galoupet, one of only 18 Cru Classé estates in Provence. The bottle, 100% made from recycled Prevented Ocean Plastic and also recyclable, represents a first for both the region and the luxury drinks specialist.
When LVMH acquired Château Galoupet in 2019 they anticipated that restoring the property and turning it into a truly green wine estate would be a 20-year project. However, great progress has already been made. The site is already under conversion to organics, and using grapes from its own estate and those sourced from the wider Côtes de Provence area means no berry that goes into this new wine, named Galoupet Nomade, has seen any synthetic product used on it.
The estate is additionally working in collaboration with local experts and associations to understand the impact of biodiversity on the vineyard and its wines, and is home to one of only 12 queen bee fertilization stations in the world.
“The balance of nature is our absolute priority,” the managing director of Château Galoupet, Jessica Julmy, told The Drinks Business. “Our mission is to consistently give back to nature more than we take, building an inspiring legacy for the future.”
Moët Hennessy call the operation their “lighthouse for sustainability”.
The bottle is made by Packamama, formerly known as Garçon Wines, and weighs 63 grams, almost 10 times lighter than a standard rosé bottle. This lends the bottle a lower carbon footprint, and, combined with its novel flat shape being 40% spatially smaller than a circular format, also means it is more efficient to pack, transport and post. Not only is the bottle a first for Moët Hennessy and Côtes de Provence, but it also sets a new precedent for Packamama, as Galoupet Nomade uses silk screen printing techniques applied directly on to the format, which has never been done before with a plastic wine bottle.
Sustainable practices are at the heart of Château Galoupet who are proud to present innovative new packaging designs for its wines. Prevented Ocean Plastic is proud to work with the pioneering Cru Classé and LVMH.
About PREVENTED OCEAN PLASTIC:
Prevented Ocean Plastic is a pioneering plastic recycling company developing locally customized sorting and collection infrastructure to underserved communities across the world. We are committed to strengthening the supply chain and scaling solutions for the management of plastic waste where we work. We provide high quality traceable recycled plastic to global markets to drive environmental, social and economic value from the bottle collector to the end consumer.