Everyone can make a better plastic choice. But as a shopper, it’s easier to choose products packaged in Prevented Ocean Plastic™ if you know exactly where to look. Did you know that over 500 products have now used our material– from Lidl fish packs to Lous Vuitton wine bottles.
It was earlier this year that Lush chose Prevented Ocean Plastic. And now, to celebrate the highly anticipated release of Wicked, out in cinemas today, the celebrated cosmetics retailer has brought fans their largest collaboration to date.
Rejoicify in 14 items across various product categories where there is truly something amazifying for everyone!
Lush’s Green Shower Elixir is just one of the products in the range that’s packaged in Prevented Ocean Plastic.
Shop the magical Wicked range on the Lush app from the 1st of November, online at lush.co.uk from 4th of November and in-store from the 11th of November. You can find your nearest Lush shop here.
Or watch the video here to show you the way, although the route isn’t paved with yellow bricks unfortunately.
Since they began, Lush have been committed to sustainable practices, reducing their impact on the planet, and applying their buying power to drive positive change. The British cosmetics retailer has been using 100% recycled PET for their clear bottles for more than a decade, but is constantly looking for ways to innovate with packaging. Prevented Ocean Plastic™ has been so proud to join them on this exciting next step.
Every time a customer takes home a product in a clear plastic bottle marked with the Prevented Ocean Plastic™ logo, Lush says, “they’re helping to protect marine ecosystems and the coastal communities who are at the forefront of the effects of ocean plastic pollution.”
Lush’s choice of Prevented Ocean Plastic™ through UK supply is expected to prevent over three million bottles from reaching the water.
The Lush x Wicked collaboration products are in Lush stores now!
Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ was an official nominee for the 2023 Earthshot Prize, and counts Lidl, Sainsbury’s, Waitrose and Booths Supermarket as key partners, along with major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including fish, poultry, soft fruits, pet food, personal care, and home cleaning
