In 2020, Lidl GB became the first UK supermarket to launch packaging using Prevented Ocean Plastic in their own-label fish products.

Lidl’s Fish Selection

Packaged in Prevented Ocean Plastic.

Following its success, Lidl grew their offering to include their poultry range as well.

Lidl’s Poultry Selection

Packaged in Prevented Ocean Plastic.

And in January 2021, Lidl picked up Retail Industry Awards ‘Sustainable Initiative of the Year 2020’ for the inclusion of Prevented Ocean Plastic packaging in their fish and poultry ranges.