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Prevented Ocean Plastic is a 2025 WIRED Trailblazer

By September 17, 2025September 19th, 2025No Comments

Prevented Ocean Plastic™ are delighted to have been handpicked as a Trailblazer for 2025 by WIRED Magazine and HSBC UK.

Now in its fourth year, the Trailblazer accolade celebrates businesses redefining industry standards through innovation, driving growth, and leading positive change.

The announcement was made yesterday at the WIRED Trailblazer event hosted at the Menier Penthouse in London.

Prevented Ocean Plastic Founder, Raffi Schieir, attended and said, “It was amazing to hear about the dedicated individuals and organisations making a positive impact for many on their entrepreneurial journeys. A special thank you to guest speaker Sherry Coutu CBE for her insight and advice.”

Thank you to WIRED Consulting and HSBC Commercial Banking for this recognition and congratulations to all those selected this year!

Find out more about the WIRED Trailblazers programme and see a full list of previous winners here.


Prevented Ocean Plastic™ is high quality, compliant recycled plastic that has been collected from coastal communities at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ supply major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including food and drink, personal care, pet products and home cleaning. Prevented Ocean Plastic™ is an award-winning, three-time Earthshot Prize nominee, and has collected over 2.5 billion plastic bottles from where they don’t belong since 2020