One of the major problems in recycling comes from the lack of clear information around what is recycled and what is not.
We are proud to have OceanCycle as our certifier for the Prevented Ocean Plastic programme because they eliminate this vital problem.
They help our programme by tracking the recycled material from bottles on beaches all the way across the supply chain to products on shelves.
The ability to trace our collected plastic as it moves through the recycling process gives legitimacy to the entire recycling process behind our Prevented Ocean Plastic Mark.
Crucially, it ensures that consumers who seek out our mark on products they buy, know the product that they are purchasing is indeed packaged in plastic from bottles collected from at risk coastlines.
