Our Programme is built on research, data, and a determination to make a difference to people and the planet. We have developed our own unique standards to guide us on our mission but we often embrace and support other external goals and guidelines.
Goal 14 is about conserving and sustainably using the oceans, seas and marine resources. Healthy oceans and seas are essential to human existence and life on Earth. According to the UN, plastic is the most harmful pollution and 17 million metrics tonnes ends up in the ocean every year. So far we have prevented over two billion plastic bottles from going into the ocean.
Goal 12 is about ensuring sustainable consumption and production patterns, which is key to sustain the livelihoods of current and future generations. We know that consumers find it hard to make environmentally friendly choices– but we’re trying to make it easier. We work with a range of brands to offer a better plastic choice.